The Innovative GenAI Features of Now Assist for Financial Services Companies

In the fast-moving financial services world, getting ahead means adopting innovation that makes a real difference-quickly. ServiceNow has been helping businesses work smarter and do more for over two decades. Today, the Now Platform® carries on that legacy with Now Assist, a breakthrough Generative AI (GenAI) solution designed to transform how financial organizations work.

Built natively into the trusted Now Platform®, Now Assist combines Generative AI with powerful workflow automation. Together, that helps financial services companies let AI do the busy work so their teams can focus on high-value tasks. From improving productivity and efficiency to delivering smarter self-service and actionable recommendations, Now Assist is purpose-built to transform your business in days, not months or years.

Let’s discuss how Now Assist can help redefine how your organization works, unlocking the full potential of your people while delivering exceptional customer experiences.

What Can Now Assist with GenAI Do for You?

  • Simplify Information with Summarization

In a fast-moving business environment, the ability to quickly process large amounts of information is critical. Now Assist gives your team the power of GenAI which helps create concise summaries for cases, chats, incidents, and a lot more. Its guided setup in the Now Assist admin console makes it seamless to integrate, hence easy to implement this functionality.

  • Enable Smart Conversational Exchanges

Enhance self-service workflows with intelligent chatbots and virtual agents—powered by large language models (LLMs). Now Assist is designed to provide successful conversational experiences and deliver fast, accurate, and intuitive support experiences for employees and customers.

  • Streamline Content Creation

From drafting an email or a response in a chat to creating internal documentation, Now Assist makes written communication effortless. HR, IT, and customer service teams can leverage AI-driven tools to efficiently compose and edit content for consistency in messaging and saving valuable time.

  • Accelerate Code and Workflow Development

Now Assist provides no-code/low-code tools for code and flow generation, so developers and creators can boost productivity. Users can easily write, refine, and even deploy codes with simple text prompts faster than ever, boosting application development and automation workflow productivity.

  • Build Custom AI Skills for Your Business

Tailor your AI to your organization’s specific needs by creating and deploying custom GenAI skills. Ensuring your solution aligns with your business goals and operational requirements, Now Assist addresses specific workflows and processes.

  • Deliver Meaningful AI-Driven Search Results

Say goodbye to generic search experiences. Now, Assist uses its LLM capabilities to provide actionable and relevant GenAI-generated summaries in response to user queries. By delivering more meaningful search results, you empower users to find what they’re looking for—fast and smart.

What’s Unique About ServiceNow AI Agents?

  • Unified Data for Better Decisions

ServiceNow AI Agents are unparalleled in their ability to bring a unified data model, connecting information across your entire enterprise. Having complete access to data ensures smarter, more informed decision-making, driving outcomes that are not only accurate but contextually relevant to your business needs.

  • Domain-Specific Intelligence

Unlike generic AI solutions, ServiceNow AI Agents are built with domain-specific language models and a powerful reasoning engine. It enables them to understand your business operations in depth and continue to improve over time by delivering highly intelligent and tailored solutions that align with your goals.

  • End-to-End Automation

ServiceNow AI Agents don’t just make decisions; they act on them. Natively designed to work within your workflows and integrations, these agents drive autonomous action, streamline processes, and enable complete end-to-end automation. From initiation to resolution, they ensure seamless and efficient execution at each step.

  • Built on a Single Platform

ServiceNow AI Agents are natively built into the trusted Now Platform®, providing a single, cohesive foundation for collaboration and problem-solving across your enterprise. This unified approach allows AI Agents to work in harmony across departments, breaking down silos and delivering consistent results wherever they’re needed.

What Are the Benefits of Now Assist with GenAI?

  • Deliver and Refine AI Fast

In insurance, rapid deployment of AI can redefine claims processing by automatically classifying new claims, identifying fraudulent patterns, and streamlining underwriting workflows. Similarly, wealth management firms can use AI to rapidly categorize client inquiries, prioritize investment opportunities, and uncover patterns in market data. With ServiceNow’s out-of-the-box solutions, these capabilities can be operationalized in days without requiring a huge team of data scientists.

  • Supercharge Productivity

GenAI transforms productivity by letting each member of a team harness its power. With ServiceNow AI Agents, you can integrate AI into your solutions, products, and workflows to focus on high-impact work and automate repetitive tasks. That means more time for innovation and strategic initiatives across your organization.

  • Protect and Control Enterprise Data

Data security is a must for industries dealing with sensitive information about their customers. With ServiceNow, insurance carriers can process claims, manage customer records, and share insight without risking data breaches. In wealth management firms too, in which client trust rests on confidentiality, ServiceNow AI solutions keep data safely within a trusted cloud and tailor the prediction to each organization’s specific operations and compliance needs.

  • Build Transparent, Responsible AI

ServiceNow AI Agents are transparent and accountable. With auditable solutions built to deliver actionable insights, you can trust that decisions are informed and defensible. Connect AI to analytics with ServiceNow for real-time visibility into prediction accuracy and measurable improvement and monitor the value that’s being driven by AI across your organization.

  • Make Smarter Business Decisions

With ServiceNow AI, by visualizing patterns and trends, insurance companies can optimize risk assessment, identify growth opportunities, and improve customer retention. Wealth management professionals can also use AI insights to help anticipate market shifts, tailor financial strategies, and drive client portfolio growth. Real-time analytics means both industries can act with confidence, underpinned by AI-driven clarity.

Conclusion

To conclude, ServiceNow’s Now Assist with GenAI is changing how financial services organizations work, driving productivity and great customer experiences through AI-powered automation. Whether it be in claims processing in insurance or strategy optimization in wealth management, Now Assist drives impactful results in days, not months.

Xceltrait helps financial institutions gain competitive advantage with ServiceNow FSO solutions: from workflow automation to the enhancement of customer satisfaction, optimization of core operations, and increase in agility. Contact us to find out how we can help drive your business transformation on ServiceNow FSO.

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